New case study added to our portfolio for Screaming Sky... They just opened their new shop next to Salt & Straw up on Alberta Street.
Branding & Identity Design for Montessori NW
New identity in the works for this Portland based Montessori center that trains Montessori teachers, partners with Montessori professionals, and helps educate the community about Montessori. More to come soon...
Book cover design and illustration for Mary Kerr
Here is the new cover design of Mary's second book called Liberty's Land. MaryAnnKerr.com. The book is scheduled to come out in early May of 2013.
The Original Hover-cat – In the "fur"
A friend of ours took a photo of his cat, flying low that has become quite popular on the internet. We helped create this rendition to help him sell t-shirts to fans. See the original photo, see fan art, check out the website or pick up a shirt here: www.hoverkitty.com
Flowchart Design for Use at Portland Career Fair
2 Brothers needed something to catch the attention of the job hungry folks at the First Avenue career fair at the University of Portland. This Information Graphics flowchart was created to help weed out the flak and help discover those who are truly destined to be a professional mover.
New branding & logo for Portland gallery & retail
Can you guess the name of this company? Any guess you make may (or may not) be used as a tag-line ;-) New rebrand of this local gift gallery and art shop coming soon.
Website Design for Portland Soap Company
We're working on the full website design for Molly Muriel, a Portland-based soap and natural products company. More to come soon.
Identity for a Truly Portland Real Estate Company
A new brand is emerging in the Real Estate community that offers a straight-forward, yet forward-thinking approach. The identity and website will showcase the broker's experience, capabilities, and down-to-Portland demeanor.
New Website Redesign Launches for 2013
We just launched a design update for this local Portland Law Firm.
New Identity for Lindsay Hart
Identity in the works for this Portland anchor of a law firm. We also helped create icons for each of their many practice areas (only five showing here).
What if... Meadows Needs a New Lift?
Every once in a while we choose an organization we like and experiment with their identity on pure speculation to see how a new logo can change an image and make a first impression. A logo plays an important role in building an organization's reputation — Its like meeting someone for the first time. Surprisingly an organization's relationship with its customers is not unlike a personal relationship — a first impression can go a long way.
This year we had no other choice but to do a logo update for Mt Hood Meadows, as a large billboard was posted right outside of our office window. We had to take it upon ourselves to see if we had anything to offer this Oregon mainstay.
The first step (since we didn't have any client goals) was to create some. We wanted the Ski Resort to be different than its competitors (this one was obvious); We wanted it to appeal to a wide audience (from family sledders to young snowboarders); And we also wanted it to look like a mountain ski resort (and not a giant fish trying to eat the sun).
To make things more interesting we decided to add some limitations.
1) It needed to be a logo update (not a new logo or concept).
2) It needed to be made of 2 colors (instead of four).
3) It needed to be a retail brand. We wanted to create a platform for selling merchandise.
Here is the before and after...
The result was a solid identity with lots of personality and lots of potential for building a brand that is unique, friendly, and totally sellable. The updated identity is still approachable but would make Meadows feel more like a destination — a place where memories are born; A place where fun meets daring; A place where you can pick up a cool looking t-shirt and actually wear it in public.
It may not necessarily be epic, but a logo does't need to be epic. It just needs to identify the organization, be authentic, flexible, timeless, memorable, and the foundation of a system that communicates the value of the organization it represents.
Let us know what you think (be it good or be it bad) by adding a comment below.
Fall/Winter Fashion Shoot for Women's Handbags
Just shot in downtown Portland on Friday for Clark & Mayfield. It was a fun shoot and the photos will help to promote the Stafford bag over the holidays and through the winter. Thanks to everyone who made this happen. Special thanks to Sublime for providing most of the wardrobe (sublimeclothingboutique.com). The bags can be found on clarkandmayfield.com.
